Amadeus, Accor Extend 10-year Collaboration with New Revenue Management Agreement

Amadeus, a leading travel technology partner and transaction processor for the global travel and tourism industry, and Accor, the world’s leading hotel operator and market leader in Europe, announced an extension of their revenue management partnership.

Under this new agreement, both companies will work on achieving higher adoption of Amadeus Revenue Management that will permit Accor to make more informed decisions, optimize the room capacity, and drive revenue growth by selling the right product to the right customer at the right time for the right price.

With the extension of this partnership, which is built upon more than 10 years of cooperation between the two companies in the area of revenue management, Amadeus enhances its long-lasting relationship, reinforcing its commitment vis-à-vis Accor through a stronger and closer interaction with the hoteliers.

Both companies will work jointly to identify ways to optimize the use of the Amadeus Revenue Management system across Accor’s properties, which will include the rollout of a training campaign for revenue managers to increase the knowledge and adoption of the solution.

Accor will continue to use Amadeus Revenue Management, a state-of-the-art, web-based solution that makes intelligent rate and inventory recommendations to maximize hotels’ revenue contribution and increase profitability, using advanced forecasting models combined with detailed historical and future booking data.