All Hotels to Be Listed on Boo.com for Free

Web Reservations International (WRI), the leading online travel company, is today launching boo.com, the ultimate online destination for travel. Boo.com is set to change the way travel is bought and sold on the internet. It combines intelligent search, pricing, reviews and a social network with an innovative design to create a unique online experience.

WRI is one of the world’s most successful e-businesses. In 2006 it handled more than EUR300 million in annual bookings and generated €19 million EBITDA.

Unlike the previous boo.com, the company behind the new boo has been creating highly profitable websites since 1999, including hostelworld.com and trav.com. Boo will feature over 50,000 hotel properties worldwide and will launch with more than one million user reviews which have been collected from existing WRI travel sites.

All hotels will be listed on boo.com for free. Unlike other travel sites, boo facilitates low commission bookings, or earns pay-per-click revenue from click-outs to hotels’ own websites. The site is launched initially in English with other languages to follow within weeks.