AA Signs Direct Connect Deal with Brazil Travel Tech Firm Wooba

American Airlines, continuing its campaign to get travel agencies, corporations and web booking services and travel technology firms to sign up for its direct connect link instead of using a traditional GDS, said Brazilian travel technology company Wooba has agreed to use direct connect.

"American's direct connect technology will add value for our consolidator, tour operator and agency clients," said Jackson Fernando, director for Wooba. "Its new functionality, including Electronic Miscellaneous Document ("EMD") capability, allows simple access to travel innovations that enhance opportunities for travel providers and travelers."

In May, a Wooba client issued the first EMD by a travel agency in Latin America by using American's direct connect technology. EMDs facilitate paperless fulfillment of airlines' optional services, such as American's Preferred Seats, using more consumer-friendly and efficient technology than commonly used today. Preferred Seats provide customers the option to select and reserve more desirable seats.

http://www.travelpulse.com/american-signs-direct-connect-deal-with-brazil-travel-tech-firm-wooba.html