AA, BA Launch Joint U.S. Frequent-Flyer Promotion

AA, BA Launch Joint U.S. Frequent-Flyer Promotion

Oneworld Alliance members American Airlines and British Airways are launching their first major joint promotion in the U.S. for frequent flyer members of both airlines. Four winners will receive one million miles each. To qualify, American Airlines AAdvantage members or British Airways Executive Club members must register prior to travel and book a qualifying roundtrip trans-Atlantic flight originating in the U.S. on any purchased, published fare on American Airlines, British Airways or Iberia on or before June 17, 2011. Travel must be completed on or before June 30, 2011.

Once travel is completed, customers will receive a contest entry email where they will have the opportunity to submit an essay answering the question, “If you were cured of the Wanderlust with 1 Million Miles, where would you go and what would you do there?” Entrants can then encourage friends and family to vote for their essay online. A judging panel will determine the four “millionaires” from the 60 entries with the most votes.

In addition, members of both programs will earn 20,000 bonus miles for booking and traveling on a qualifying full fare roundtrip Economy Class ticket or higher on American Airlines, British Airways or Iberia during the promotional period. Participants must be a member of either the American Airlines AAdvantage Program or the British Airways Executive Club Program to participate.