AA’s Direct Connect Makes Gains in Brazil, Leisure Sector

Although American Airline’s Direct Connect was initially aimed at the corporate market, new adopters tend to be coming from the leisure sector.

In the latest development, two Brazilian travel technology firms have linked with American via Direct Connect, according to the airline. The XML connection will provide customers of the two companies with access to American’s full content, including ancillary products and services.

The Brazilian companies are Wooba, a developer of technology solutions and systems for the Brazilian tourism industry, including consolidators, tour operators, travel agencies and corporate online travel companies; and ArgoIT, which specializes in travel management systems and event management technology.

In recent weeks, American announced that Tourico Holidays, a vacation wholesaler, and BookIt.com, an online agency that sells packages to the Caribbean, Mexico, and Central and South America, also have begun using Direct Connect.